Van Den Weghe
Repurposing high-quality waste.
When producing a bespoke marble kitchen counter top, the sink area is milled out. Given the intrinsic quality of that piece of valuable material, we were challenged with the question: how could Van Den Weghe repurpose this waste stream?
From waste stream to revenue stream
Made organised a co-creation workshop to generate tons of ideas on how the material could be reused. Up to +50 ideas were shortlisted. Through a process of validation, business modeling and viability filtering, we narrowed it down to the most promising opportunity.
This exercise resulted in transforming the high-quality waste into a product with specific external features, creating a differentiating product from the existing portfolio.
Lapris and a series of other products were born.
Going from 75 ideas to 1 product
Van Den Weghe and Made put together a process to go from +50 ideas on how to use the waste for a better purpose.
Next to creating the updated brand ID & website, we supported Van Den Weghe with the packaging concept as well as marketing and brochure imagery.
Contact
Sharing means having more, let's chat.
Ready to make your and everyone else’s future more sustainable?
Made's Sustainablity Innovation and Design Director Jonas Burm is keen to have a chat. Want to define what’s next together?
